I have spent the majority of my 25 years in PR and communications on the consultancy side of the business so I have seen more than my fair share of briefs. From the clear and concise to the rambling and vague I’ve seen them all. The brief is an important document if for no other… Continue reading Some brief advice
People will buy if you get the product, price and service right. But only if they know about you, like the sound of what you have to offer and can find you! A strategically sound PR campaign rooted in your commercial strategy will address all these issues. The first step is to understand exactly what… Continue reading Say It Once, Say It Twice, Keep On Saying it!
I am a freelance communication consultant with over 20 years experience who believes in keeping things simple. To achieve your goals you need your target audiences to behave in a particular way. Presuming you have the right products and services in place I can help you by developing an effective communication strategy, rooted in a sound understanding of the… Continue reading To Achieve Your Goals You Need To Keep Things Simple
Every January we make resolutions, tempted by the potential of a fresh new year. Last January I said I would do the Two Castles Run. Not being a natural runner I quickly doubted the sense of my decision but having made it publicly I couldn’t turn back. If you’re in the mood for resolutions there… Continue reading Your Communications Resolution