I went to the cinema this week for the first time in ages. We saw Jurassic World. It was okay but don’t worry if you miss it.
I like to get there early to see the trailers. I love anticipating what’s coming next, which probably says I never truly appreciate the moment I am in now.
We saw the adverts too and predictably there were quite a few car ones. I know they spend millions on these ads, some of the best creative brains in the industry continually trying to come up with new, stylish, concept advertisements.
But I honestly couldn’t tell you which cars or manufacturers were advertised. The ads all seemed the same; cars driving on long roads! I didn’t get any sense of what the brand stood for, what made that model better than its competitors.
It could be because I’m not really the target audience; I’m not a big car person. I drive a battered old Skoda I’ve had since new. It’s done 200,000 miles and I love it because it’s efficient and yet to go wrong (probably tempting fate!).
Even so, those adverts just seem lazy, a little clichéd. So I Googled car adverts to see if I’d got it wrong and found a video on You Tube – Top 10 car adverts.
I think I’m right; the ones we saw at the cinema this week were lazy. But the ones in the video are brilliant.
The messaging is simple and crystal clear and they’re telling stories, often with humour.
I remember quite a few, particularly ‘Fabia, full of lovely stuff ‘, the ‘Changes’ Volkswagen Golf ad from 1988 and the Peugeot 206 ad.
I particularly love the one for the Volkswagen Up and the Honda Accord one at the end is brilliant.
Click here to waste 12 minutes 30 seconds enjoying some brilliant advertising.