Two of my clients are celebrating a very special anniversary this year; one is 100 years in operation and the other is 125 years in business.
Whichever way you look at it, these are impressive achievements.
We’re working on PR and communication programmes for the year, developing ways to use these anniversaries to get their fundamental messages across to all their target audiences.
But who are the target audiences? Customers and prospects are the obvious first choices. Influencers count, distributors and others too.
Today most businesses value their employees, recognising the contribution they make. It’s your employees who interact with your customers, who embody your brand and all it stands for.
Yet these ambassadors of your business can be forgotten or sidelined when it comes to celebrating your very special anniversary.
If you want a workforce that’s engaged, that cares about your success almost as much as you do then you need to acknowledge their contribution. You need to show they are valued and make it clear they make a difference.
This means you have to ask them for their opinion. And listen to it when they give it.
In the case of a special anniversary, get their input. Ask them what they think you should do to celebrate it. Ask them what they think you should do for your customers and prospects. Ask them how they would like to celebrate the anniversary.
Then take their opinion into account. Do this and you will have a truly authentic programme that reflects your values and fully connects with your prospects.
Respect and recognise your employees and you’ll have a very powerful team of ambassadors, able to promote your business and help you achieve your ambitions.
Give me a call if you want to develop an internal communication programme that will turn your employees into ambassadors.