It’s got to be in the DNA!

It’s got to be in the DNA!

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Dr. Sharon Redrobe was speaking at a conference I attended last week.

If you haven’t encountered her yet she’s very impressive. The CEO of Tywcross Zoo she’s passionate about conservation and has an incredibly clear and motivating vision for the future. Listen to her, even briefly, and you’ll be off to Twycross Zoo before you know it.

At this conference she was talking about technology and the way companies use social media. She said it should be in the DNA of anyone who does it for a business. If you have to send them on a course they shouldn’t be doing it!

I know what she means. My 12-year-old daughter is a natural. She instinctively knows how to use the different apps and can connect with far more people in an hour or two than I could hope to in weeks of effort.

But what is she saying? And I don’t mean I’m panicking about her posts or who she’s connected with. We’ve talked a lot about that and now I have to trust her.

There’s more to it than being a natural!

I mean a business needs to make sure it’s making the right connections in the right way.

So whoever you’re communicating with (customers or employees) and whatever the medium (shop floor, conference, the press, corporate video, Twitter, Instagram, Facebook) you need to say the right things!

Or what’s the point?

Start with some simple questions

Before you do anything ask yourself a few questions:

  1. Who do I want to talk with?
  2. What do they care about?
  3. What do I want them to hear?
  4. What do I want them to do as a result?

The things to say will drop out the bottom of this exercise.

Then work out what those messages will look and feel like on the different platforms. I mean how will you express them? How will you embody them?

Go through this process with your social media gurus and the messaging will be as much a part of their DNA as social media itself.

Want some help?

Making sure you say the right things to the right people in the right way is not always as easy as it looks. And if you get it wrong your results won’t be great. Sometimes an external perspective can make all the difference. Get in touch if you would like my help in honing your messages.

[Image courtesy of Shutterstock.]

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