I’m a listening volunteer at Samaritans and am also studying an MSc in Integrative Psychotherapy. With both questions are important. There’s no perfect question but probing an important issue at the right moment and in a constructive and supportive way can make an incredible difference.
This week, in the realm of PR and communications, I have been asked two really good questions.
The first was what would you do if we doubled the budget? (Yes, I couldn’t believe he really meant it either!!)
The second was about focus. ‘This budget is doing many different things. If it could all be spent on the number one objective, what would you change?’
Both questions had the same effect. I suddenly thought twice about what we were planning to do. I’ve reflected more since.
The good news, particularly if you look at things from my perspective, is with twice the budget I would invest further in the projects we are already planning. I’d give the projects more depth to give us more engagement.
When it came to focusing the budget I instantly thought ‘should we change it all’? I’ve mulled on it since and the answer’s no. We’re spending our finite resource on the right things.
There are lots of things to think about when you’re pulling together a PR and communications programme but the thing I’m taking away from this week is to ask questions, challenge yourself, get others to challenge you. The result will be a stronger, more effective communication programme, resolutely focused on the right things!
Give me a call if you want your communication and PR programmes challenged!