Don’t ever call a journalist to chase up a story. They hate it! It’s one of the rules so fundamental, it’s not really unwritten! But you might have to, and if the relationship’s strong and the story newsworthy and relevant, you might get away with it. There are some simple steps to take if you… Continue reading Never chase a story!
Want to drive up fee income or increase sales? Yes? Then you’ve probably opened up your contact book as the first step. Almost certainly there’ll be the names of people you’ve just worked with on a first project. Convert them into a second and before you know it you’ll have regular work. Just as certainly… Continue reading Time to warm up your cold clients