Your 100-day communication plan

Your 100-day communication plan

Screen Shot 2016-01-07 at 18.17.03It’s 18 April. We’re in the midst of election season, the spring sun is shining (that’s probably a little optimistic) and you’re reflecting on a PR and communication job well done.

New bosses are always being advised by management gurus to create a 100-day plan. Making the right impression and a positive impact in a new leadership role matters.

But you don’t have to be new and it doesn’t just apply to management.

Create your own 100-day PR and communication plan and by 18 April you could be reflecting on some impressive successes.

Whether you’re developing a communication plan to engage employees or want it to drive sales there are some basic steps to take.

  1. What’s your goal? Are you launching a new product? Do you want customers to recommend you? Is organizational change on the horizon? Are you on a membership drive?
  2. Take the time to listen to the experts. I don’t mean management gurus or consultants. I mean your customers, partners, members or employees, the ones who count, the only ones who really know what they think about you and your products or services.
  3. Work out what to say and how to describe yourself. I know, I know … you’re creative, innovative, the market leader, a great employer – boring! Everyone says that.  Drop the hyperbole and focus on the overlap between your strengths and the things your audience value.
  4. Then plot the touch points, where you can have a dialogue with your audiences and the hooks that will entice them to engage in the conversation.
  5. Don’t forget measurement and review. You’ll need to know if you’re having the right effect and what needs adjustment and when.

Give me a call if you want help developing your 100-day communication plan.

I’ve distilled my knowledge into 21 steps to communication success; click here to sign up and get them for free.

 

Share