It’s 18 April. We’re in the midst of election season, the spring sun is shining (that’s probably a little optimistic) and you’re reflecting on a PR and communication job well done.
New bosses are always being advised by management gurus to create a 100-day plan. Making the right impression and a positive impact in a new leadership role matters.
But you don’t have to be new and it doesn’t just apply to management.
Create your own 100-day PR and communication plan and by 18 April you could be reflecting on some impressive successes.
Whether you’re developing a communication plan to engage employees or want it to drive sales there are some basic steps to take.
- What’s your goal? Are you launching a new product? Do you want customers to recommend you? Is organizational change on the horizon? Are you on a membership drive?
- Take the time to listen to the experts. I don’t mean management gurus or consultants. I mean your customers, partners, members or employees, the ones who count, the only ones who really know what they think about you and your products or services.
- Work out what to say and how to describe yourself. I know, I know … you’re creative, innovative, the market leader, a great employer – boring! Everyone says that. Drop the hyperbole and focus on the overlap between your strengths and the things your audience value.
- Then plot the touch points, where you can have a dialogue with your audiences and the hooks that will entice them to engage in the conversation.
- Don’t forget measurement and review. You’ll need to know if you’re having the right effect and what needs adjustment and when.
Give me a call if you want help developing your 100-day communication plan.
I’ve distilled my knowledge into 21 steps to communication success; click here to sign up and get them for free.